Spotlight · Business · Issue 01

Big Amp: Every Team Needs a Quarterback

For more than 20 years, Anthony "Big Amp" Parker has been the strategist working behind the scenes in Southern hip-hop. With QB1, he is offering artists, labels and brands that same playbook.

Cover storyBy Shauni B MediaNovember 15, 20267 min read
Big Amp The Quarterback, Business Spotlight Issue 01 cover
Anthony "Big Amp" Parker, founder of QB1. Promo campaign by Shauni B Media & Productions.

Every team you ever cheered for had a quarterback you never saw. That's how Big Amp describes his career, and it fits. Fans see the artist, the stage and the chart position. They rarely see the person who read the situation, drew up the plan and got the right people into the right rooms.

You bring the vision. He puts the pieces together.QB1, Big Amp The Quarterback

20 years in the pocket

Anthony Parker, known to the industry as Big Amp, has spent more than two decades in the business side of hip-hop: rollouts, distribution, touring, radio and partnerships. His firm credits him with generating millions for artists and labels, and with working alongside names like Rod Wave, Young Dolph, Trina, Kevin Gates, Gucci Mane, Kodak Black, Plies and Webbie.

On Instagram he describes himself in three words: label consultant, dot connector. Anyone who has watched him work knows the second one is the job. He knows who to call.

The play

QB1 runs on a simple, three-step system that anyone who has played the game will recognize.

01 · ReadWhere you are, where you're going and what's in the way. He wants the real picture, not the press release.
02 · DrawA plan built for your situation: rollout, distribution, touring, radio and partnerships, from 20+ years of experience.
03 · RunThe right people in the right rooms at the right time, and he stays on it until the work is done.

He calls QB1 a one-stop shop with the same tools the majors use. His message to independent artists and labels is direct: you have the talent and the fans. Where's the plan?

Watch: the Big Amp brand promo. Produced by Shauni B Media & Productions.

Get in the huddle

Big Amp also hosts QBTalk, a podcast where he sits down with artists and entrepreneurs to talk about life, business and the work behind the move. Guests have included entertainment executive Troy Carter, who broke down what it takes to thrive in the industry.

Get in the Huddle and QB1 promos, produced by Shauni B Media & Productions.

The work that matters most

Ask Big Amp what he's proudest of and it isn't a chart position or a contract. It's QB1 Community, his mentorship work with foster kids, adopted kids and kids still waiting on a home. The program shows up week after week, opens doors to real studios, stages and offices, and stays with kids and families past a single event or season.

I know what it means when somebody decides you're worth their time.Anthony "Big Amp" Parker

Why we're watching

Shauni B Media built Big Amp's latest promo campaign, and working with him up close confirmed what his reputation already said: he thinks in plays, not posts. In a business full of people selling shortcuts, he sells a plan and then helps carry it out.

If you're an artist, label, brand or promoter who knows where you want to go, he can help you get there.

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